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Return to A1PrintingInc.com.

A-1 printing, Inc. October 1, 2019

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Jonathan Waters
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Fix Distorted Photos

Become a Customer Magnet

Help Your Sales Soar

The Dreaded 404 Error

A Message From Jonathan Waters
The Way I See It

A Jug of Milk

I heard an interesting story about a small village who was expecting a visit from a great leader. One of the village members suggested that they have a grand feast upon the leader’s arrival, and asked each of the villagers to bring a bucket of milk, and pour it into a big container at the village center.

After this request, each of the villagers returned with a bucket and quickly filled the large container. That afternoon during the feast, the villagers began filling their glasses from the container, but to their surprise, the liquid they poured was water instead of milk. When asked what happened, the villagers all admitted they thought no one would notice if they added water instead of milk.

Here’s the way I see it: A wise man once said, “Be the change you wish to see in the world.” When you choose to work with our print shop, you can rest assured that we will meet or beat your expectations.

Idea of the Week
Fix Distorted Photos with Photoshop's Lens Correction Filter

Lens Correction Filter

You've taken what you thought was the perfect photo, only to discover that the lens on your camera has distorted the image in some way. Objects appear to be bending or bowing. The perspective is skewed. Or maybe the corners are dark. Whatever the situation, the Photoshop Lens Correction filter may be able to help.

As its name implies, the Lens Correction filter makes minor alterations to your photos in order to fix problems caused by the limitations of your camera's lens. Issues such as blurriness, improper focus, or a thumb blocking half the picture are not covered. However, perspective issues caused by poor camera angle are.

The Lens Correction filter works with 8-bit and 16-bit RGB and grayscale images only. Raw images or those with metadata work best. To get started select Filter > Lens Correction. Photoshop will display a status bar and update its database of lens profiles.

Adobe provides built-in profiles for a wide assortment of cameras and lenses that make it easier to get very precise and accurate filtering results. Dropdowns are available for camera make, camera model, and lens information.

Choosing Camera Lens

If your particular camera or lens is missing, don't worry. An online search tool allows you to find additional cameras and lenses not included with the software. If you prefer to create your own profile, you can do that, too. Just enter your camera's specs into the online profile creator tool. Profiles obtained or created in this manner can then be added to the list for future reference.

The filter's auto-correction features include geometric distortion, chromatic aberration, and vignette (that darkening of the corners mentioned above). Unfortunately, "subtract 10 pounds" and "make 10 years younger" are not options (yet). Checkboxes make it easy to choose the settings appropriate for you. An Auto Scale Image option tells Photoshop what to do in case changes will affect the photo's canvas size. Choices include filling additional space with a white, black, or transparent background, or enlarging the image to fill the space.

Custom correction settings are also available, in case you want to fine-tune your results.

fix distortion dialog

Nobody's perfect - and neither is your camera lens. The Lens Correction filter helps to counteract some of these imperfections.

See more great ideas like this!
Click here to visit the A-1 printing, Inc. Ideas Collection.

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Marketing Tip
Tips to Attract New Customers

Here are a few easy ways to attract new customers and increase your customer base:

  • Create a referral program for loyal customers to refer your products and services to their friends and family. Be sure to reward your loyal customers for doing the selling for you.

  • Share credible customer reviews that mention both pros and cons, and allow your audience to become educated from a customer perspective.

  • Promote your guarantee and eliminate any risk for prospects to try your products or services.

  • Offer a risk-free trial, free sample, or free demonstration for people to check out your products and services with no obligation to buy.

  • Create excitement with a contest or giveaway. Ask them to opt-in to future marketing messages and promotions.

  • Create branded hashtags, which can help your brand stand out, help you track mentions, and enable readers to easily mention you when they share your posts.

  • Set up a BBB (Better Business Bureau) profile so consumers can check your credibility.

  • Sponsor local organizations and teams, or donate time, money, or services to a charity to show your community support.

If you’d like help promoting your business in print, our creative team would love to help! Stop by or give us a call today.

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Uncommon Product
Promotional Ideas to Boost Sales

Here are a few cost-effective marketing tools to help you spread the word and boost sales during your next sales promotion:

  • Posters can be placed on walls, windows, or displays and easily demand attention with their large size.

  • Point-of-sale displays located near a checkout counter can be a great way to draw extra attention to a specific product.

  • Labels can be applied to nearly anything and can help differentiate a new product or promote sale pricing.

  • Table tents are an easy way to get your message in front of a targeted audience and can be used to announce sale items or an upcoming promotion.

  • Hang tags are a unique way to ensure your sale messaging is read and remembered.

  • Hanging ceiling displays not only save space but also ensure your message can be seen from a distance.

  • Direct mail such as newsletters, postcards, and statement stuffers are a great way to share announcements and details about upcoming sales and promotions with your audience.

  • Include a bag insert with purchases reminding customers of an upcoming sale.

Our team would love to help you boost sales with promotional printing. Let us know if you’d like to see creative printing samples today!

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Tech Tip
Stop Losing Traffic to Broken Links

Broken web links not only make for a bad user experience, but they also hurt your SEO efforts and negatively impact your rankings. Here are just a few examples of online tools to identify broken links on your website:

  • MonsterInsights is a WordPress analytics plugin that automatically tags 404 pages for you, so you don’t have to make any additional configuration on your plugin. Once you have MonsterInsights installed, finding your broken links in Google Analytics is easy. To see 404 error pages, go to Behavior>Site Content>Content Drilldown and look for 404.html.

  • Dr. Link Check allows you to quickly find broken and malicious links. They offer various plans, ranging from free to paid, with the ability to schedule regular checks, include/exclude rules, and export results.

  • DeadLinkChecker is an online tool which has an option to check the whole website or a single page.

  • Online Broken Link Checker can be used to scan your website and give you dead links details.

  • AtomSEO can scan your site and provide a broken links report within a few minutes. The report is generated directly on its website without installing and running any additional program files.

If your print materials are also becoming out of date, we can help you freshen up your marketing pieces at an affordable price. Visit our website today!

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